NASHVILLE, Tenn., (Sept. 2, 2009) – To kick off college football, Gaylord Hotels Music City Bowl has partnered with The College Licensing Company to celebrate College Colors Day. Tennessee Gov. Phil Bredesen made the day official by proclaiming Sept. 4, 2009 as College Colors Day.
“We’re thrilled about joining Collegiate Licensing Company to support College Colors Day and look forward to continuing the partnership,” said Bowl president & CEO, Scott Ramsey. “This is a perfect start to the college football season.”
The annual event seeks to promote the spirit that makes college traditions great by encouraging fans, alumni and students to wear apparel of their favorite college throughout the day.
"College football season in Nashville is one of the most exciting times of the year," said Nashville Mayor Karl Dean. "We are proud to partner with the Gaylord Hotels Music City Bowl on this project because College Colors Day is the perfect way to celebrate the spirit, energy and tradition of collegiate athletics. I encourage Nashvillians to show your support, have fun and wear your colors on Sept. 4 as we get ready to kick off another exciting season."
First organized in 2005 by the Collegiate Licensing Company, College Colors Day (CollegeColorsDay.com) strives to promote higher education in the United States through increased public awareness and celebrates the achievements of colleges and universities, acknowledging their critical and fundamental importance.
“With the 2009 college football season right around the corner, we are excited to celebrate nationwide with College Colors Day,” said Kit Walsh, senior vice president of marketing for the Collegiate Licensing Company. “This celebration gives fans, alumni and students the chance to share in the spirit and anticipation of another exciting year of college athletics.”
104.5 The Zone will broadcast live Sept. 4 (6-10 a.m.) from the Nashville headquarters of Bridgestone Americas, Inc.
“We are very excited to host a College Colors Day event here at our Americas Support Center building in Nashville,” said Christine Karbowiak, Executive Vice President of Community and Corporate Relations, Bridgestone Americas, Inc. and Chair of the Gaylord Hotels Music City Bowl Board of Directors. “This event will be a great way for our teammates to show their school spirit, support the Gaylord Hotels Music City Bowl and learn about the opportunities to get involved in our community by joining the Nashville Sports Council.”
About the Bowl:
The Gaylord Hotels Music City Bowl (501 (c)3 non-profit organization) is an annual post-season collegiate bowl featuring the Atlantic Coast and Southeastern Conferences. Televised nationally to millions of viewers and listeners on ESPN and Nevada Sports Radio Network, the Bowl is Nashville’s Holiday Tradition. For more information, call the Bowl office at 615.743.3130 or visit the Bowl online at MusicCityBowl.com.