Game Date, Time Set for 2012 Franklin American Mortgage Music City Bowl

Mon, 04/16/2012

15th annual Bowl Game ushers in New Year’s Eve Celebration on ESPN

NASHVILLE, Tenn., (April 16, 2012) – Representatives of the Franklin American Mortgage Music City Bowl announced today that ESPN has set the kick-off for  this year’s annual post-season Bowl game for Monday, Dec. 31, 2012 at 11am CST at LP Field in Nashville.

“We are excited about the game date and time that ESPN has assigned to us.  We believe this date will maximize fan travel and deliver high visibility on ESPN for Franklin American Mortgage Company and the city of Nashville,” said Brad Lampley, Bowl Chair. “Plus, combined with the other New Year’s Eve festivities in downtown Nashville, we have a chance to have a record number of out of town visitors in the city over a three to four day period.  It should be one of the biggest New Year’s Eves in Nashville’s history, and the bowl is thrilled to be part of it.”  

This will be the fifth time the Bowl has been played on New Year’s Eve.  That date has produced some of the Bowl’s best results, including:

  • The Bowl’s highest economic impact number, recorded in 2007 (Kentucky vs. Florida State, $27M).
  • Average attendance has been 61,027 (11% higher than historical average).
  • Average television rating on ESPN has been 3.2 (10% higher than historical average).
  • The longest per visitor average stay (2.20, 2003 Bowl Auburn vs. Wisconsin).

The 2012 game will mark the seventh Bowl match-up between the Atlantic Coast Conference (ACC) and the Southeastern Conference (SEC) in Nashville.  The Bowl’s partnership with the ACC and SEC runs through the 2013 college football season.  This year, the SEC adds the University of Missouri and Texas A&M University to its roster of member institutions.  

“Being on New Year’s Eve is a fantastic opportunity for the Franklin American Mortgage Company brand as we continually use the Bowl to focus on promoting our products and services to a national audience while making a positive impact in our local community,” said Dan Crockett, president and CEO, Franklin American Mortgage Company.

ESPN has served as the Bowl’s television partner since its inception in 1998 and will televise the Bowl through 2013.  

“The annual ACC vs. SEC match-up in the Franklin American Mortgage Music City Bowl from Nashville is a great way to kick off New Year’s Eve for college football fans,” said Kurt Dargis, director, programming and acquisitions, ESPN.  

Last year’s bowl game featured Mississippi State University Bulldogs defeating Wake Forest University 23-17, in front of 55,208.

Since its inception in 1998, the Franklin American Mortgage Music City Bowl, celebrating its 15th year, has produced $207 million in direct economic impact for Nashville, transforming the week between Christmas and New Year’s into one of the city’s busiest for tourism.  Over the last six years of the SEC and ACC match-up, the Bowl has averaged nearly $19 million in economic impact for Nashville and the surrounding area, along with an average attendance of more than 62,000, ESPN viewership of 4.5 million viewers, and approximately 40,000 out-of-town visitors.  

Renewals for 2012 ticket holders will be sent mid-May and tickets will go on sale to the general public through Ticketmaster on August 31.  Premium ticket packages are currently available, which include prime ticket locations, hospitality benefits and corporate exposure.  Contact the Bowl office at 615.743.3130 for more information or visit MusicCityBowl.com.  

About the Bowl:
The Franklin American Mortgage Music City Bowl (501(c)(3) non-profit organization) is an annual post-season collegiate Bowl featuring the Atlantic Coast and Southeastern Conferences.  Since its inception, the Bowl has produced more than $207 million in economic impact.  Televised nationally to millions of viewers and listeners on ESPN and Nevada Sports Radio Network, the Bowl is Nashville’s Holiday Tradition.  For more information, call the Bowl office at 615.743.3130 or visit the Bowl online at MusicCityBowl.com.  

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