Friday, April 9, 2010

NASHVILLE, Tenn. (April 9, 2010) – Representatives of the Franklin American Mortgage Music City Bowl announced today that this year’s annual post-season bowl game will be played on Thursday, Dec. 30, 2010, at 5:30 p.m. CST at LP Field in Nashville.

"We are excited about this year's game date and feel that it is a great opportunity to maximize fan travel and involve local fans, said Christine Karbowiak, Bowl Chair.  "The date and time slot on ESPN will deliver some great exposure for the Music City brand as we enter into our new four-year agreements with the ACC and SEC."


The 2010 game will mark the fifth Bowl match-up between the Atlantic Coast Conference (ACC) and the Southeastern Conference (SEC) in Nashville.  The Bowl recently extended its partnership with the ACC and SEC through the 2013 college football season.


“We are pleased that this year’s Bowl game will be featured on ESPN on December 30,” said Dan Crockett, President and CEO of Franklin American Mortgage Company. “Kicking off New Year’s weekend, the Bowl gives us the opportunity as title sponsor to brand ourselves to millions of viewers throughout the country.”


Last year’s game featured Clemson University defeating the University of Kentucky by a score of 21-13.  Since its inception in 1998, the Franklin American Mortgage Music City Bowl has produced $165 million in direct economic impact to the local economy, transforming the week between Christmas and New Year’s into one of the city’s busiest for tourism.


"We welcome Franklin American Mortgage as the title sponsor of the Music City Bowl within our Bowl Week lineup and look forward to another compelling ACC-SEC matchup in Nashville on December 30," said Dave Brown, ESPN Vice President, Programming and Acquisitions.


"We are excited about our game date and time this year, as it offers out of town fans a great opportunity to travel to Nashville for a long weekend and provides a great ratings opportunity for our new title sponsor, Franklin American Mortgage Company while maximizing exposure for the city," said Scott Ramsey, president and CEO.


Renewals for 2010 ticket holders will be sent mid-May and tickets will go on sale to the general public through Ticketmaster on Sept. 1.  Corporate ticket packages are currently available, which include prime ticket locations, hospitality benefits and corporate exposure.


About the Bowl:


The Franklin American Mortgage Music City Bowl (501(c)(3) non-profit organization) is an annual post-season collegiate Bowl featuring the Atlantic Coast and Southeastern Conferences. Televised nationally to millions of viewers and listeners on ESPN and Nevada Sports Radio Network, the Bowl is Nashville’s Holiday Tradition.  For more information, call the Bowl office at 615.743.3130 or visit the Bowl online at


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